Privacy Policy

Wave Medical Aesthetics Privacy Policy

Effective Date: June 1, 2025

Our Commitment to Your Privacy

WAVE Medical Aesthetics PLLC (“WAVE”) is a boutique medical aesthetics and concierge dermatology practice located in Needham, Massachusetts. We are committed to protecting the privacy and confidentiality of your personal and health information. This Privacy Policy describes how WAVE collects, uses, and safeguards information when you visit our website, contact our practice, or receive services from us.

As a medical practice, WAVE is also subject to the Health Insurance Portability and Accountability Act (HIPAA). For information specifically about how we handle your protected health information, please refer to our Notice of Privacy Practices, available at the practice upon request.

1. Information We Collect

WAVE may collect the following types of information:

Website and Technical Information.

When you visit our website, we may collect non-identifying technical information such as browser type, device type, referring website, and date and time of your visit. This information is used to understand how visitors interact with our site and to improve its functionality.

Contact and Inquiry Information.

When you contact us through our website, by phone, or by email, we may collect your name, phone number, email address, and the content of your inquiry.

Patient Information.

When you become a patient of WAVE, we collect personal and health information necessary to provide your care. This includes demographic information, medical history, treatment records, and payment information. This information is governed by HIPAA and our Notice of Privacy Practices.

SMS and Communication Preferences.

If you opt in to receive text messages from WAVE, we collect your mobile phone number and your communication preferences. Please refer to our SMS Messaging Privacy Policy for complete details.

2. How We Use Your Information

WAVE uses the information we collect to:

Schedule and confirm appointments
Provide and coordinate your medical aesthetics care
Send appointment reminders, follow-up communications, and practice updates
Respond to your questions and inquiries
Process payments for services rendered
Improve the content and functionality of our website
Comply with applicable legal and regulatory requirements

WAVE is a cash-pay practice and does not bill insurance. We do not use your information for insurance claims processing or insurance-related purposes.

3. How We Share Your Information

WAVE does not sell, rent, or share your personal information with third parties for their marketing or advertising purposes. We may share information only in the following limited circumstances:

Service Providers.

We work with a small number of third-party vendors who help us operate our practice, including our electronic health record system (Aesthetic Record), scheduling and payment platform (Square), and website provider (Growth99). These vendors are permitted to use your information only as necessary to provide services to WAVE and are bound by appropriate confidentiality and data protection agreements.

Legal Requirements.

We may disclose information when required to do so by law, court order, or regulatory authority, or when we believe in good faith that disclosure is necessary to protect the rights, safety, or property of WAVE, our patients, or the public.

Practice Transition.

In the event of a sale or transfer of WAVE Medical Aesthetics PLLC, patient and contact information may be transferred to a successor practice. Any such transfer would be conducted in accordance with applicable law, including HIPAA.

4. SMS Messaging

WAVE Medical Aesthetics PLLC uses SMS text messaging to communicate with patients and prospective patients regarding appointments, appointment reminders, follow-up care instructions, and practice updates including promotions and special offers.

Consent
WAVE only sends SMS messages to individuals who have provided express written or digital consent to receive text messages from our practice. By providing your mobile phone number and opting in to SMS communications, you agree to receive text messages from WAVE Medical Aesthetics at the number provided.

Message Frequency
Message frequency varies. You may receive up to 4 messages per month depending on your appointment schedule and communication preferences.

Opt-Out
You may opt out of SMS communications at any time by replying STOP to any text message from WAVE. After opting out, you will receive one final confirmation message and no further messages will be sent. To re-enroll, reply START or contact us directly.

Help
For assistance, reply HELP to any WAVE text message or contact us at 339-777-5554 or wavemedicalaesthetics.com.

Costs
Message and data rates may apply depending on your mobile carrier and plan.

Data Use
Your mobile phone number and SMS opt-in status are used solely to communicate with you about your care and our practice. Mobile information, including phone numbers and consent records, is never sold or shared with third parties for their marketing or advertising purposes.

Carriers
WAVE’s SMS program is supported by third-party messaging platforms. Carriers are not liable for delayed or undelivered messages.

5. Website Cookies

Our website may use cookies — small text files stored on your device — to enhance your browsing experience and help us understand how visitors use the site. You may configure your browser to decline cookies, though some website features may not function as intended if you do so. We do not use cookies to collect personally identifying information without your knowledge.

6. Data Security

WAVE implements reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our clinical information is maintained in a HIPAA-compliant electronic health record system. We require that vendors who handle patient or contact data maintain appropriate security standards.
No method of electronic transmission or storage is completely secure. While we work diligently to protect your information, we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on applicable law, you may have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information, subject to legal and clinical record retention obligations
Request a restriction on certain uses of your information

Patients also have specific rights under HIPAA with respect to their protected health information, as described in our Notice of Privacy Practices.

To exercise any of these rights, please contact us using the information provided at the end of this policy.

8. Children's Privacy

WAVE’s services are intended for adults. We do not knowingly collect personal information from individuals under the age of 18 without the consent of a parent or legal guardian. If you believe we have inadvertently collected information from a minor, please contact us promptly and we will take appropriate steps to delete it.

9. Updates to This Policy

WAVE may update this Privacy Policy periodically to reflect changes in our practices or applicable law. When updates are made, we will revise the Effective Date at the top of this page. The current version will always be available on our website. We encourage you to review this policy from time to time.

10. Contact Us

If you have questions or concerns about this Privacy Policy or how your information is handled,

please contact us:

WAVE Medical Aesthetics PLLC

941 Great Plain Ave

Needham, MA 02492

Phone: 339-777-5554

Website: wavemedicalaesthetics.com